Lesson One Checklist Create Your Front-End Product Step 1: Find a Quality Product to Sell For your first project, I recommend buying rights a product that’s ready to go, right out of the box and requires the least amount of work. Ebooks are easy to sell as a low-priced product. But videos, audios, and software have a higher perceived value. You want a product that either solves a specific problem for your customer or improves what they’re already doing. That allows you to target your audience more effectively because you can speak directly to that person in your sales copy. For example, if you want to sell a Plugin that adds an opt-in form to WordPress, then your target audience would be people who already have a blog and want to build a list.
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